Date :17 SEPT 2021
Time : 02:00 PM UTC.

Guest : Andrew Moore
They shared detailed information and his opinions about the project LISTEN NFT.


1. Could you please provide a quick self-introduction for the community

Sure :) My name is Andrew Moore and I'm the Head of Listen Token Community, and as the cryptic job title suggests, I'm responsible for looking after the LSTN token community. I'm also the bridge between the Listen Token and Listen Campaign teams, and the community managers and the community at large. I've been in the crypto space since 2016 and have been building online communities around various interests since 2010.

2. Can you briefly introduce the project Listen Token?

Sure no problem :) $LSTN is a 'for good' token that will help fund the Listen Campaign to help the world's 1 billion vulnerable and disadvantaged children, by granting exclusive access to purchase rare NFTs of some of the most recognised names in film, music, art and literature, and a ton of other benefits.

The Listen Campaign is a global and annual fundraising campaign that will include over 100 of the world's most recognised actors, musicians, artists and writers, and through our partnerships with some of the world's biggest broadcasters will reach an audience of 500 million people. The Zenith of each year's campaign will be the global fundraising broadcast "Listen Live", which in 2022 is being held in The LA Coliseum, one of largest stadium in the world, on June 20th, 21st and 22nd, and will also be broadcast to 100s of millions around the world.

3. What problem is Listen Token solving?

Alright… well the Listen Campaign, which LSTN is supporting, is solving a huge and important problem that has multiple layers.

The first is our lack of knowledge of the nature and extent of the problems vulnerable and disadvantaged children face, and the solutions that are already out there that need to be scaled up or replicated. There were 1 billion very vulnerable or disadvantaged children around the world before Covid and it looks like there are now 20% more. We don’t hear about the scale of the problem because each charity/NGO is just looking at a small part of the overall situation (e.g. malnutrition in Bangladesh or kids dropping out of school in Chicago). By working with children's charities that are doing the best work on the ground, Listen will bring together a picture of the totality of the problem.

But Listen isn't stopping at the problem; for every problem revealed by a film star listening to a child’s story, we will be celebrating a solution—a solution provided by a children’s charity project already proven to work and ready to be scaled up or replicated.

4. Can you introduce the team?

The founder and director of the Listen Campaign is Tony Hollingsworth, who has produced nine of the world’s largest global broadcast events and campaigns, with each reaching over 500m people. These included 'Nelson Mandela’s 70th Birthday Tribute' which called for Mandela’s release, 'The Wall - Live in Berlin' which celebrated the fall of the Berlin Wall and the reunification of the two Germanies, and 'Nelson Mandela: An International Tribute to a Free South Africa' which celebrated Mandela’s release.

Marcelo Salup heads up the media section and he has run many ad agencies and led the media teams in 15 brand launches for Fortune 500 companies.

Chris Spurgeon is the CFO and he has run one of the UK's largest film companies and has over 30 years of executive experience.

Preeta Singh is the commercial director in India, has over thirty years of experience working with regional, national and international brands.

Sivan Pillay is the Executive Producer in South Africa and has over 25 years of experience in the music and television industry, having Executive Produced over 125 major TV series.

5. How do you think you stand out among the competitors if there are any?

Ok… Well the biggest thing that makes Listen Token different is that it is seeking to help the world's 1 billion most vulnerable and disadvantaged children - a number that has likely grown by 20% since the Pandemic. The second thing is the man behind the Listen Campaign: Tony Hollingsworth. He has produced nine of the world’s largest global broadcast events and campaigns, with each reaching audiences of over 500m people. These included one that called for Nelson Mandela’s release (Nelson Mandela’s 70th Birthday Tribute), one that celebrated the fall of the Berlin Wall and the reunification of the two Germanies (The Wall - Live in Berlin), and one that celebrated Mandela’s release (Nelson Mandela: An International Tribute to a Free South Africa).

So Listen Token has a mission everyone can rally behind, and the leadership with the experience, credibility and connections to make it happen. Also, for the next decade, Listen will have a steady stream of rare NFTs of contributions from the world’s biggest stars supporting the Listen Campaign, and those NFTs will be promoted to hundreds of millions of people every single year.

No other NFT projects have such a long term and continuous pipeline, the relationships with the world’s biggest stars, and a mission to help disadvantaged and vulnerable children—a cause that millions around the world will want to support.

6. Can you share the achievements the team has made so far?

Well, we have already worked with huge stars like Samuel L Jackson, Natalie Portman and Kurt Russell when developing the Listen Campaign (you can see Samual L Jackson introducing the Listen Campaign in our video on

This year we are already in talks with over 80 globally recognised stars who want to be being involved.

We have already booked The LA Coliseum, one of largest stadiums in the world, for June 20th, 21st and 22nd, for the Listen Campaign's global fundraising broadcast event: "Listen Live", and we have secured partnerships with the world's largest broadcasters and streamers to bring the event to an audience of 500 million around the world—In the U.S our broadcast partners are ABC/Disney and our streaming partners are ABC & Hulu, and our broadcasting and streaming partners in india are Zee TV, in sub-saharan Africa is Viacom, and in the MENA is DMI.

7. What are the major achievement target LISTEN Token is yet to achieve? If possible also share your roadmap.

We are gearing up to launch the $LSTN token on Launchpool on September 27th.

In October the 'Listen Collectibles Auction and Shop' is launching, where we'll be auctioning off NFTs made from Tony Hollingsworth's media archive taken from his past nine global broadcast events. These include 'Nelson Mandela’s 70th Birthday Tribute' which called for Mandela’s release, 'The Wall - Live in Berlin' which celebrated the fall of the Berlin Wall and the reunification of the two Germanies, and 'Nelson Mandela: An International Tribute to a Free South Africa' which celebrated Mandela’s release. These auctions will take place every few weeks until we get to the end of March when we announce the stars involved in The Listen Campaign, and then we will begin auctioning off NFTs from their contributions. These are top film stars, music stars, visual artists and novelists—80 that are famous around the world and 20 that are big in India, Africa, Latin America and the Middle East—and we'll be announcing who they are at the end of March 2022!

Then as the campaign rolls out, we will ask the community to also create for the campaign too and many of these pieces will also be made into NFTs and gain exposure to 100s of millions of people.

8. What are some of utilities of $LSTN?

Sure, let's get into the utility :) Among many other benefits, $LSTN will grant exclusive access to the rare NFTs we will be auctioning off on the 'Listen Collectibles Auction and Shop'. These NFTs will feature over 100 of the world's most famous stars taking part in our campaign each and every year—and to be able to participate in the auctions you will have to hold Listen Tokens ($LSTN).

So holding $LSTN grant lots of benefits:

- The right to bid for the Star Creative Artist’s NFTs in the monthly auctions (which are only open to $LSTN holders), and the more tokens you hold, the better access you get.

- ‘Silver Badge’ status for every 250,000 to 499,999 $LSTN staked for 30 days, entitles the user to a five percent discount on their purchases in the Listen Collectibles Auction and Shop.

- ‘Gold Badge’ status for every 500,000 + $LSTN staked for 30 days, entitles the user to a ten percent discount on their purchases in the Listen Collectibles Auction and Shop.

- The right to vote for the winners of The Listen Creative Arts Awards.

- The accrual of Listen Points (Listen Points are the loyalty reward system of the Listen Campaign and provide each holder with exclusive benefits and prize entries, including discounts on tickets, merchandise and Pay Per View streaming):

- - Users who “stake” 5,000 $LSTN on the official Auction and Shop site will earn 100 Listen points per month (per 5,000 $LSTN staked).

- - Users who purchase Collectibles in the Auction Site and Shop will be rewarded with Listen Points.

- Automatic entry into a lottery to win two 'Private View' tickets to watch the whole of “Listen Live LA” involving at least 28 star musician, 12 film stars and world leaders on Monday, June 20th, 2022 at the LA Coliseum, whilst dancing and having a banquet on the field, with the stars, their friends and families. 100 tickets will also be allocated for $LSTN holders.

- A free ticket for the global streaming of 'Listen Live Plus' on June 22nd 2022 if the token holder has staked over 10,000 $LSTN for the 30 days preceding June 15th 2022.

- And some really exciting staking rewards we are currently developing that we will be announcing soon :)

9. What’s the total supply of the token?

The supply is fixed at 1 billion :)

10. Could you share a breakdown of the token’s supply distribution?

Sure, the token allocations are as follows:

- 9% are for Community Rewards
- 13% for the team
- 37% for the Listen Campaign
- 29% was for private sales
- 10% is for the Launchpool AME at the end of September
- 2% is for the Public IDO in October

And all allocations tokens (except any future public sales, like IDOs) are subject to vesting schedules which can be found on


What is the most ambitious goal of your project? What is the ultimate vision that Your project is trying to achieve within the cryptocurrencies market? I would appreciate it if you could share with us any Upcoming Updates? Can you tell us about your plans for long-term? what you are currently working on?and what strategy will be used to expand globally?

I'll answer the first question :) The most ambitious goal of the Listen Campaign end goal is helping 1 billion vulnerable and disadvantaged children :) With Tony Hollingsworth leading the project, who has produced so many international star-studded broadcast events before, where each one reached 500 million people—and that was before the internet and social media—and partnerships with the world's largest broadcasters and streamers, and not to mention the millions of Listenaries who will be taking part in this exciting and inspiring project, that ambitious goal is truly within our sights ❤️

Q2-Luke Simon Reid:
Have you been listed your tokens on any decentralized or centralized exchange if yes where can I invest and buy tokens from?

No not yet. Your first opportunity to buy $LSTN will be on Launchpool's AME on September 27th.

AME stands for ‘Allocation Mining Event’, and is where 10% of $LSTN's total supply is being allocated to Launchpool where retail investors are given the opportunity to purchase $LSTN at a private sale price before it is sold to the public.

We will announce the launch beforehand on our AME guestlist newsletter (which you can sign up for on, in our Telegram community (@ListenNFT) and on our Twitter (

Launchpool AMEs typically start on Monday, and finish on Sunday or the following Monday.

Here's how the AME works:

1. You stake $LPOOL (even 1 token can participate!) to get the ability to buy $LSTN in proportion to how much $LPOOL you stake and for how long—the more and the longer you stake, the more $LSTN you will be able to buy at early-round prices.

2. Once allocated, stakers can choose to buy $LSTN with USDC.

3. When the AME ends your LPOOL will be returned to your address automatically.

4. Your purchased $LSTN will then be released to you according to a 25% a month vesting schedule.

Do the token holders have the right to participate in the governance of the project? What kind of decisions can they vote on about the project?

$LSTN token holders can vote on which community contributions are chosen to become NFTs and get promoted to 100s of millions across the world! We are working with over 100 of the world’s most recognised stars each year - but - ANYONE can create for us, and their content will be used to grow the campaign :) If they enter their art, music, video, story into The Listen Creative Arts Awards they have the opportunity to win prizes and if they get 1st prize they are shown to an audience of 100s of millions. First the community vote, then the $LSTN token holders vote, then the stars choose the finalists. This means that some completely unknown artists could win and have their careers launched to 100s of millions :).

Q4-Nguyen Hung Long:
The idea of project is really unique and incredible, how did this idea come about?

I'll tell you the Listen 'origin story' that Tony told us. He'd definitely tell it better, but I'll do my best to recount it:

After his success producing those nine huge broadcast events I mentioned Tony semi-retired to look after his children. During this time he looked at many causes that might need an annual and global media campaign. The one that had universal appeal was helping vulnerable and disadvantaged children (people are far kinder humanitarians when they look at kids). It was on the top of his list and then one night he said it all became obvious. He was walking one of his sons around as he was ill and needed the motion to sleep. He was also listening to BBC World Service Radio and heard a young African mother being interviewed about her baby having just died of diarrhoea. Tony said it would have cost 10 cents for the rehydration sachet, but she had no money and no clean water. Her baby had died for lack of 10cents. Tony said that If his son just coughed strangely he could called a doctor. The unfairness of the situation made him commit to developing an annual & global media campaign to help vulnerable a disadvantaged children—and the rest is history ❤️

Is your platform suitable for Crypto beginners? Or does it only appeal to professional users?

We will be reaching 500 million people every year, and most of them will be outside the crypto space - so we're making sure our platform is beginner friendly. One of the reason's we chose to build on the Flow Blockchain is the ability to natively-integrate fiat payments.

Only to say - thank you for having me, and thanks for all of the questions. If any of you have more questions, me and the Listen community team are happy to continue the conversation over in our Telegram: @ListenNFT

Remember to register for our Launchpool AME guestlist over at, you can follow us on, and you can read much more about the Listen token, Listen NFTs and the Listen Campaign over at

Thanks again for having me, and I look forward to sharing this exciting journey with those of who you are coming along with us :)



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