Venue : CryptoChallengersD
Date : 12 OCT2022
Time : 04:00 PM UTC.

8 min readOct 17, 2022

They shared detailed information and his opinions about the project ITALIA NFT


ItaliaNFT has created a unique marketplace for digital, “Made in Italy” goods. There are plenty of generalist platforms for discovering, buying and selling general digital goods, from domain names to NFTs. But ItaliaNFT is the only marketplace to feature a curated, high-quality selection of in-demand goods from some of Italy’s most admired creators.

1.Leo, Can you please give a brief introduction for ItaliaNFT?

The project was born at the end of 2021 but the official launch of the platform ( was dated 24 March 2022. The conceptualization of the project was based on several preliminary analyzes, starting with the most evident one which was the explosion of the NFT phenomenon and the opportunity to create value around this new and innovative industry. It has been very exciting to create the project around the blockchain as the first ever technology capable of certifying the ownership and authenticity of digital assets.

The two co-founders of ItaliaNFT, Achille Minerva and Marco Capria, have immediately evaluated the opportunities related to the Made In Italy niche.

2.Can you give us a glimpse of your background? I mean the ones of the founders, I guess it could be interesting for the community to know it and if it has impacted the choice to start developing the project.

Briefly their background has been in finance, blockchain based technologies and startups strategic consulting.

And yes, more specifically, their life experiences abroad have impacted their vision as they immediately made them focus on the potential for the Italian excellence to become the reference point for high quality digital assets in the NFT and Web3 space.

3.Can you please give us a glimpse of the Marketplace actual features and anything you think could be valuable for our community to know?

We have mainly worked on brand positioning so far. As I said earlier, we clearly wanted to qualify as THE Made in Italy NFT marketplace so we mainly focused on a reliable, safe and solid technological infrastructure in order to use the Italian accuracy, since the inception, for enhancing the user confidence in our platform and Brand.

4.Can you briefly explore the journey the Marketplace has made so far from a digital asset perspective?

We have carried out a highly selective research and development phase during which we made dropped collections of top-notch artists like Marco Lodola ( (sold 90k$), Marco Schifano ( (sold 40k$) Vedovamazzei, MYFO, Wonderfrank, Solomostry, Andy from Bluvertigo and singer Elisa.

We went then beyond Art exploring other verticals such as luxury goods (Different Class ( sold for 100K$), Photography (Marcello Geppetti ( Company) and Sport.
Indeed we have been the very first to bring the top world cycling meeting the NFT space thanks to the partnership with the Giro d’Italia ( race!

5.Let’s see guys if we can tease Leo in giving insights about new upcoming platform implementations.

What I can share with you is that there will be a major upgrade of the platform shortly.

We aim to give users an increasingly rewarding experience, at all levels. This initial period have been useful not only to carry out various prestigious activities but also to get deeper in understanding what the market expects from us.

6.Sounds great Leo, can you disclose something more on the new platform?

Let’s go with some of the innovations but I would like to leave the wow effect once it will be live

It will be a brand new platform:
. New sections
. A new and enriched way to narrate the NFTs
. An informative spot where non crypto savvy users could get essential informations as well an educational one to collect useful insights on Web3 topics.

. New dedicated spots for artists and creators with more emphasis on every specific project.
. Implementations focused on the UX (User Experience)

Finally I’m excited to announce that it will be disclose the roadmap which will be for us a starting point to engage and share the evolution process to our audience in the most transparent way.


1.Personally, I think Italian art is a universal example of beauty and history. ItaliaNFT wants to create an NFT market platform for art and excellence in Made in Italy manufacturing. My question is, what are the NFT creation tools you provide to artists?

We have not in-platform integrated tools as we select, through an in depth research, the best of art, brands, sport athletes, fashion and much more to drop digital assets on our Marketplace. Quality is one of the core of our Marketplace so to become the house of Made In Italy digital assets!

2.Does your ItaliaNFT Project has a plan to educate the community, thereby raising awareness, applying and helping more people understand you easily?

Thx for asking! This is a topic in which we want to be fully committed to! We aim to have a specifically dedicated section in our brand new platform where to share what we think can help anyone to understand the basics of the WEB3 space together with a selection of the news related to the evolution the blockchain based industry and more. Keeping the community healthy means to us to invest on its education. The more awareness the community has the healthier it is and the more value it gets!

3.I saw on the ItaliaNFT Marketplace that you have a deep connection to the sport environment. I saw an amazing drop with the top cycling race and Tadej Pogacar. Could you tell us more about this particular NFT?

Thats a very special drop with the 2 times Tour the France winner Tadej Pogacar shoes in which the NFT ( is the certification of the real unique shoes specifically made for the last Tour the France arrival stage. The auction winner will have the real shoes with diamonds, the NFT and the 85% of the money will be donated to the Tadej Pogacar Foundation against cancer.

4.What have been and are the Marketing plans of ItaliaNFT to increase the exposure to a wider community?

Yes sure!!!!!we had invested in Marketing huge attention since the inception of the project positioning the Brand mainstream through TV Campaigns, Institutional partnerships and various activities that have brought ItaliaNFT in front of millions of people.

Exactly in these days we have started a partnership with one of the world top marketing agencies focused on NFT/Metaverse space. I’m talking about Crowdcreate (, a US based agency which has boosted marketing activities for big guys as Solana, Sandbox, Axie Infinity, Star Atlas, Sidus Heroes just to name a few. We are confident that this partnership could give us the exposure, that our expansion deserves, on the international crypto audience.

5.Does ItaliaNFT will be only an NFT Marketplace or there will be an evolution next future?

I can tell you that one of the big next steps of ItaliaNFT will be the launch of the Metaverse. It is a must for those, like us, who want to play a leading role in the world of the Web3.

What I can share here is that it will be like a fenced garden but based on a wide-ranging project in which users, institutional actors and brands will be able to meet and interact thanks to both NFT assets and blockchain technology.

The interactions will be of various types, starting from the simplest ones to gradually evolve on the more complex ones with more articulated fruition dynamics that will also involve the real world.


1.Eth Tunterxx_22,
I’ve signed up to buy an NFT on ItaliaNFT Marketplace and I had to do the KYC, it was very simple. I felt l it as for safety reason but it seems to me that ItaliaNFT is one of the very few platforms to request this type of signup, why have you choosed this way?

[In reply to Eth Tunterxx_22]
Thanks for asking as it is something we have been very committed since the project inception. The NFT space is still an environment in which the lack of regulations lead to various concernings and safety problems. ItaliaNFT decided to face this starting from the KYC.
The security of users in operations and the transparency that their data will be processed in compliance with the most stringent rules on privacy and anti-money laundering and anti-fraud are the most important characteristics that a marketplace should have.
The Know-Your-Customer method is entrusted to an external company with a government license in the interest of sellers and buyers on the platform.
On ItaliaNFT it’s available the payment with a credit card, buying our NFTs with a credit card is very easy and you don’t have to leave our platform!

2.Mai Fern,
The community is a hot topic for every project, is it ItaliaNFT focusing on it? What we could expect from the project in terms of engaging the Community giving access to its future ecosystem?

[In reply to Mai Fern]
Very very IMPORTANT! The community will be increasingly in the center of various activities put in place to share opportunities related to the ecosystem that we are building together and it’s great for everyone here to be early supporters of the project!
What I can suggest is to be active on our channels and follow the calls which will be shared to you.
We have in plan some great benefits for the most valuable supporters as various ones to improve the userbase overtime!

ItaliaNFT is the high-quality and curated marketplace for Made in Italy NFTs. Does this means it’s just for Italians or?

[In reply to capZy]
We aim to bring Italian excellence worldwide and this means the Marketplace is opened for worldwide users that are interested in put their hands on valuable digital assets. The narrative then will bring users to have access to a variety of opportunities related to the Metaverse to connect with Italy in a new digital way!

Does ItaliaNFT will be open to users to mint their own NFTS?

[In reply to James]
Who Knows eheheh. For now we want to show the excellence of the Made in Italy in Digital Asset version and we are fully committed to this. In the Future everything is possible!

5.Crypto hunts,
On Twitter I read a tweet about ItaliaNFT attending a Metaverse convention, could you disclose anything about it?

[In reply to Crypto hunts]
Attending the first Metaverse Festival organized by ANGI gave us the opportunity to experience first-hand the high level of interest of businesses, institutions and media around this world. This is a very dynamic sector where we want to be protagonists thanks to our innovative array of technologies powered by blockchain.
Our Metaverse will produce a hyper-realistic experience, nothing to do with what we have been used to so far, which has only been aimed at showing off, instead it will be an entire ecosystem focused on creating the most valuable interactions possible between users, brands and institutions!
Be one of the first to follow this mindblowing journey on our group (

I want to give u guys some more! Yesterday we have run an NFT giveway and I want to tell you that if you join the group and you write #Infamouskissxcryptochallengers

Join now and write #Infamouskissxcryptochallengers

U will still have a chance to win the La Dolce Vita NFT if someone won’t answer to the call we will do for the winners